Robert Martignoni

The development of electronic commerce has led to an ongoing search for so-called killer applications. In today's environment of electronic commerce there have been some clear winners, such as electronic auctions, but the killer application for mobile networks (especially 3G) has yet to be found. If we're to believe certain mobile commerce experts, designing a killer app is as easy as cooking a pot of chili con carne. Blend some mass appeal, high-frequency usage, and accessibility with affordability. Wait a few moments and put it into the self-reinforcement cycle (see Georg Tacke, et. al, in "Mastering the Mobile Internet"). Another expert suggests the following steps: first reshape the landscape, then build up new connections and, finally, redefine the interior (according to Larry Downes and Chunka Mui in Unleashing the Killer App). Is it really so easy to create th... (more)